Why “good enough” is hurting your brand.

I am just going to say it whoever invented Valentine’s boxes needs to be evaluated. As if trying to get my already rambunctious 6 year old to sit and fill out 30 Valentine’s cards was not hard enough, now I am expected to Martha Stewart some shoe box into a Valentines masterpiece?! Seriously, is this a joke?

My skills for crafty creative hands-on projects are closer to Mr. Magoo than Martha so in these moments any little win is a big win in my eyes. And although I think the box looks amazing, it pales in comparison to their friend’s whose mom is a Martha McCricut. If I am being honest, I want to be a Martha McCricut so badly.

Trying to DIY your sales page is like that, the point where you start can really skew your judgement of the final product, and while I am all for attempting DIY success, sometimes it just makes sense to play to your strengths. In the world of business DIY can often mean short term savings and long term losses.

Potential customers are scanning your sales page looking for reasons looking for reasons that you might be a scam.

Can you blame them? Raise your hand if you’ve bought something off line and it turned out to be…less than what you were sold.

So having something as small as a typo or a headline that isn’t aligned properly can set off their scam-radar.

You and I both know that your course is NOT A SCAM. You have spent time, money and energy making your course the best that it can be.

You’re amazing, your course is amazing, your sales page should reflect that.